WHAT I DO
I will help you discover - or perhaps rediscover - who you are, what makes your business different, what you do best, and how to best maximise future opportunities.
I'll help you find clear brand space - a well-articulated proposition, targeted brand/sales narratives, and a thematic design suite of compelling images and words.
Creative strategy, creative direction & implementation
I have over 30 years 'high-end' experience in bringing brands to life through integrated campaigns - creative strategy & direction, idea generation & concept development, art direction and copywriting - including online content. Creative
Research and brand insights
I'll help you understand where your business stands
in comparison with your competitors. I'll also help you
to understand the issues and trends facing your own sector.
Customer profiling and targeting
It's likely your business has more than one customer type, each having different motivations for choosing to purchase from you! I'll help you better understand your existing and identify potential customers, and target your messages to their needs.
I am expert in media neutral marketing integration, blending the best on and offline options to help maximise results, and minimise the risk of wastage.
I've nurtured 'positively approved' relationships with specialist consultants and 3rd party suppliers in UX / customer experience, digital strategy, social media, web development, creative services, data planning, public relations, media planning & buying, print production and more.